Green Ox Essay

The new products division of Palmer Jackson, Inc. , a Cincinnati-based food and beverages manufacturer, successfully perfect a technique for dissolving common antioxidants such as Vitamin E and Selenium into high-glucose beverages. As a result a new line of sports beverages with added benefit of antioxidants occur. Palmer Jackson hired AccuityBrand, a brand consultancy specializing in developing product names and logos, to name and develop creative packaging for this new product. The new beverage was named Green Ox, and after a short discussion with management, the name was approved. Now that the name Green Ox was approved by the management Palmer Jackson needed to make several important decisions about the introduction of the new product. Palmer Jackson hired Marketing Studies Incorporated (MSI), a well-respected marketing research firm, to work on this product and to provide some basic competitive intelligence. Management believed the main competitors of Green Ox were recognized sports drinks and some vegetable juices, most particularly V7 and surprisingly strong interest among those who currently purchase antioxidants in pill form. Research conducted by MSI that up to10% of the people who purchased antioxidants in pill form would be interested in obtaining these vitamins and minerals from beverage rather than a pill. The objective of this case is to make a new beverage to compare it to the other old beverages that track record of successful sales in other channels. This is to test whether the new product is more efficient than the others. Where, the Green Ox successfully perfected a technique to dissolve common antioxidants into high-glucose beverage The campaign we want to launch for the new line of products seeks to distinguish â€Å"Green Ox† from its rivals by promoting its antioxidant content. The promotion will be designed, firstly to drive awareness of Green Ox and its key point of differentiation: antioxidants. We will use advertising for education. A website will e created which will five all the information about the products ad their benefits for heath and physical conditioning. Because of antioxidants content, Green Ox is a functional drink that is truly different from its competitors. Palmer Jackson realizes that product, price distribution, and promotion decisions for Green Ox all rely on the decisions they make, that all four of the †P† decisions are tangled and depend on each other. They feel that the place to start is with some notion of how many flavors of Green Ox they should introduce and at what price. The problem exist because of the several social trends that the senior management at Palmer Jackson believed might be important in determining the success and growth potential of Green Ox. Some problems that the company encountered are to decide quickly the segment(s) to target, and how the product would be positioned in the minds of its potential consumers. It also needed to decide how the product would be priced to the retailer as well as how many flavors should be introduced. Complicating matters was management’s keen understanding that all of these decisions depended on each other. Alternative identification and evaluation The company can solve the problem by managing their time in deciding what seems to be the exact target. The company should also be active and responsible enough to know what price and how it will be presentable to the potential consumers. Even in complicated matters the management should be open-minded and they must agree among themselves every decision that they make. These are the advantages of the product: it has more benefits added to their product than the V7 products; it produces new flavor; even though it’s expensive it is worth it; it is also a good alternative for the other sports drinks. We will use advertising for education. A website will be created which will five all the information about the products and their benefits for health and physical conditioning. The whole campaign will emphasize our competitive advantage. Solution Conclusion: Palmer Jackson Inc has developed a new line of sports beverages which have the added benefit of antioxidants. They have developed several elements of their brand strategy with the agency Accuity Brands which is a branding consultancy, where there are marketing strategy specialists. They have also hired Marketing Studies Incorporated, a well-respected marketing research firm, to work with the management team. The most important issue for Palmer Jackson Inc is the positioning and segmentation of their new drink, Green Ox. There are three main competitive markets: Sport Drink, Antioxidant & V7 in which Green Ox will compete for market share.

Taxation - Assignment 2 Example | Topics and Well Written Essays - 500 words

Taxation - 2 - Assignment Example Correspondence audits usually entail a single issue such as dependent exemptions. Regardless of the three types of audit, IRS tax examiners make decisions as to whether to commend changes to the reported tax or to the audited tax issues. After the tax examiner recommends a change, the taxpayer has the right to appeal or agree with their tax change. The outcome of the taxpayer appeal determines whether the auditor’s recommendations may or may not be collected or assessed. The law states that an assessment of tax must be made within three years from the date the tax return was filed. However, there are circumstances under which this rule does not apply. i) If a taxpayer omits more than 25% of their gross income from their tax returns documentation. From a government point of view, an audit seeks to verify and ascertain the details on taxpayers’ return documentation. This would ensure that every individual is accountable for their tax obligations to the government. Persons at high risks of audits include households and individuals who list their deductions, especially if the deductions in specific categories such as charity or medical expenses are more significant than average. Another group of individuals at a higher risk of audit is professionals who run businesses such as doctors, and lawyers. These professionals often run their businesses on their own and are in charge of accounting functions of the business activities. As such, they are at high risk of IRS audits. b) This would be tax avoidance. Mr. P is considering the time period variable to reduce the burden of tax. It makes good business sense to for MR. P to record the sale of the asset in the previous year where the tax rate is less by

Strategic Planning Essay Example | Topics and Well Written Essays - 1500 words

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Technology Transfer Essay Example | Topics and Well Written Essays - 6250 words

Technology Transfer - Essay Example Technology transfer or what is commonly known as 'licensing' usually works in the manner that would afford permission to someone who intends to generate further profits and revenues by using the licensed technology and rights and who is willing to share said profits and revenues with the owner. Here, the owner of some rights or the 'licenser' would be the one to give the permission for the exploitation of his- or her own intellectual property creation. This permission or 'license' in its most widely used terminology, is granted to the licensee is given or conferred to someone, who is usually called the 'licensee'. Before the technology is transferred through licensing, it is a standard procedure for the parties to enter into a technology transfer or license agreement. This license agreement is generally codified in a document signed and executed by both parties. The issue of initial entitlement to an intellectual property right arises from the creation of the invention onwards. The party or parties entitled to such ownership of intellectual property may deal with their rights, disposing of them by assignment or allowing third parties to act within the scope of the monopoly, by granting them license to do so. In order to set up a management of successful collaborative research agreement, it is necessary to know the aims and objectives of each party. Industry and universities have varying aims and objectives. It is therefore imperative that all the parties should specify and indicate their precise aims and objectives in connection to the proposed collaboration or partnership and to create an outline or rough draft of the framework which gives rise to them. The parties should attempt to foresee and anticipate what each would like to do with the probable results and outcomes and any related advantages and benefits from the said collaboration or partnership. It is suggested that the parties should undertake to arrive at a compromise or agreement as regards the degree and extent to which some or all of the intellectual property results should remain private and confidential. They should also agree with respect to the issue of who would own any intellectual property generated in the course of the research. Most universities establish their policy or regime on intellectual property by stating therein the philosophy behind its ownership giving emphasis on the institution's objective and purpose in recognizing, cultivating and commercially exploiting scientific discoveries and creations of their faculty member. This is to make clear that the accomplishment and development of research is for the advantage and benefit of the public in general, the university, the inventor or researcher and the research sponsor. As regards the relationship between the university and the faculty member-inventor, the property ownership regime with respect to the research made or the invention lies on the agreement between them. However, it is essential

Coursework in financial reporting & corporate governance Essay

Coursework in financial reporting & corporate governance - Essay Example The emergence of the concept of corporate governance can be attributed to certain events in the recent past which have shaken the business world. Accounting frauds such as Arthur Anderson, Enron, Satyam and World Com etc in the last decade resulted in loss of shareholder in the way the companies are governed. These disclosures along with the dot com bust which itself had its own share of corporate mis-governance made people loose confidence in the stock markets and the way that the companies are governed. The resulting market fall along with the tremendous impact on the society (loss of jobs, and damage to customers, and financiers) made it necessary to have a systemic framework which shall define the working of a public listed company. More recently, the financial slowdown of 2008-09 has once again raised concern over the governance of such large organizations. The greed to make profits while ignoring risks involved and the eventual loss to the society has made it necessary to have a strong board of directors which has the complete knowledge of the companys operations, policies and business. In a nutshell, the following reasons can be listed for the growth in importance of Corporate Governance: There have been many steps in setting out the standard for safeguarding the interests of the society and stop the occurrence of happenings like the Enron, Maxwell Communications and so on. Amongst the first one was the Cadbury report titled â€Å"Financial Aspects of Corporate Governance† published in the year 2002 (The Committee on the Financial Aspects of Corporate Governance, 1992). Subsequent standards were set up in the form of OECD Principles of Corporate Governance in the year 1999 and the Guidance on Good Practices in Corporate Governance Disclosure. British Airways (BA) and British Petroleum (BP) are the two large UK plcs that we will be comparing for the purpose of this paper. British

The Big Sleep Movie Review Example | Topics and Well Written Essays - 1000 words

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Ethical Issues related to the Physician Sunshine Act Coursework

Ethical Issues related to the Physician Sunshine Act - Coursework Example or design of clinical trials or development of medical devices should be encouraged since they help in the enhancement of the existing technology for the benefit of patients. By gaining the ability of accessing information regarding their physicians’ financial relationships with pharmaceutical companies, the public will be greatly informed regarding possible conflict of interest as well as protect them from potentially injurious doctor-industry relationships. In addition, patients will get a better grasp of when and whether associations with manufacturers manipulate the physician’s decisions (Twomey &Jennings, 2014). Exceptions such as gifts of less than $10, educational materials for patient distribution and product samples are important and serve to pass new products to the market in addition to assisting in education and research. Provision of free gifts or food makes the message being delivered more palatable as well as to be more favorably received by the