The Third Largest Coal Ash Spill - 1447 Words

The third largest coal ash spill in United States history has left some citizens in North Carolina fearing their water is not safe to drink. This fear is a result of anywhere between 50,000 and 82,000 tons of coal ash and up to twenty-seven million gallons of contaminated water being dumped into the Dan River in Eden, North Carolina on February 2, 2014. The spill was caused by a busted storm drain pipe that ran under an unlined coal ash pond at Duke Energy’s Dan River Combined Cycle Station (â€Å"Duke Energy’s Grievous†). Coal ash is a byproduct of burning coal for energy and contains substances such as arsenic, lead, and mercury. These toxic chemicals are not only harmful to the environment but to the human population as well (Christian).†¦show more content†¦Listed below are the proposed draft risk classifications for each facility in North Carolina as of December 2015. Draft Proposed Impoundment Classifications. DEQ. 31 Dec. 2015. Web. 8 Apr. 2016. The coal ash that is buried underground still has the potential to seep into the neighboring water supply. Also, the high-risk ponds will not be evacuated until 2019 and the low-intermediate risk ponds as late as 2029. Subsequently, there will still be run-off from these ponds polluting fresh water for the time being (â€Å"House, Senate Approve†). This settlement is not a win for residents surrounding these impoundments. Preventing seepage from coal ash ponds and completely removing the coal ashes away from fresh water is the only way North Carolinians will feel safe about their drinking water, no matter the proposed risk classification. For instance, the N.C. Department of Environmental Quality (DEQ) handed out a Clean Water Act permit to the Duke Energy Riverbend coal ash site on Mountain Island Lake on the Catawba River which supplies water for Charlotte, Mecklenburg County, Mount Holly, and Gastonia. This pollution discharge permit is supposed to protect Mountain Island Lake from harmful coal ash pollution coming out of the Duke Energy s Riverbend facility. In 2015, Duke Energy pleaded guilty to criminal coal ash pollution and was issued to remove the coal ash pond at Riverbend. The coal ash lagoons are scheduled to be

Marketing and Tupperware Brands Corporation Essay Sample free essay sample

1. Introduction1. 1 History of TupperwareTupperware Brands Corporation is headquartered in Orlando. Florida and started manages in 1946. It is continues to animate people and win their life-long trueness. Tupperware Brands Corporation which besides called Tupperware parties has brought order to the modern place and kitchen by presenting a delicious scope of storage systems and tackles. 1. 2 Background Tupperware Brands Corporation was found by Mr. Earl Silas Tupper who is an American. He developed fictile container used in family to incorporate nutrient and maintain it tight. Tupperware is included readying. storage. containment and helping merchandises for the kitchen and place. Tupperware Brands Corporation has expanded to about 100 states around the universe under its 10 trade names Tupperware. Avroy Shlain. BeautiControl. Fuller Cosmetics. Nature attention. Nutrimetics. Nuvo. Swissgarde. Tupperchef and Tupperclean. Tupperware Brands Corporation has more than 70 subordinates in the planetary. 15 sub mills. and more than 8000 merchandises. Tupperware Brands Corporation is the biggest maker of Home Furnishing in the universe and a multi-brand. multi-category. direct gross revenues company. It is top 500 companies in the universe. The chief merchandise of Tupperware is fictile container. Tupperware offers the highest quality merchandises with the best design characteristics. Whether it is acquiring a good. hot repast in the tabular array at the terminal of a busy twenty-four hours. conveying a alimentary tiffin to work. or taking clip to larn a new baking secret with kids — Everything can be done by Tupperware. 2. Content2. 1 Merchandise SchemeTupperware has been created merchandises that make people’s unrecorded simple. It offers lasting. unbreakable. odorless. nontoxic and safe merchandises in countries of nutrient storage. functioning points. micro-cook cookery. re-heating. and many of other convenient kitchen’s tools and premium quality consumables. Tupperware’s merchandise is besides assisting people in save our environment. Tupperware’s merchandise is really utile for people to hive away. freezing. reheat and microwave. Tupperware have come out with many merchandises but the most popular merchandise in Malaysia is those for H2O storage. Workers are transporting a tumbler to workplace every twenty-four hours. Some of the tumbler with catapulting bag is really convenient to them. In add-on. another type of Tupperware’s merchandise is the jug. which is really popular to housewife. They used it to hive away poached H2O for salvaging clip to boil H2O once more. Besides. another hot marketer named â€Å"Freeze Mates† from Modular Mate Range. which can get by in high temperature to hive away nutrient in the periphery against nutrient going bad. Tupperware’s company has an thought to alter the old-stylish of Tupperware’s merchandise to a new expression. They process in alternate ways and produce fashionable merchandise which is different in colour and size. It is besides won in worldwide awarded such as Industrial Design Excellence. Red-dot Awarded. and IF Seal Awarded. The most popular of that is assortment of children’s dish sets. A particular children’s line with colourful and fun design is really loving to kids. Besides that. Tupperware’s merchandise is besides playing in infinite economy option. It is included some of the different size of boxes that allows one to hive away all of the pieces of cupboard topographic point. Tupperware offer a full clip guarantee for all the Tupperware’s merchandise to all the consumers. The company provides a replacing service for those merchandises against checking. interrupting. desquamation and splintering. Consumers can see any Tupperware concern centre for a free replacing. By under Tupperware hallmarks. consumers enable bargain with confident. Since Tupperware’s merchandise is an eco-friendly merchandise so it can be used repeatedly. That will assist people to protect environment and cut down wastes such as disposable bottles. containers. and plastic bags. Tupperwareâ€⠄¢s merchandise is a â€Å"food-grade safe† merchandise that is passed in terrible trial. It is made by high quality stuff and to guarantee that will non let go of harmful chemical into the nutrient. Besides. the colorants used to fabricate the colourful merchandises are procedure in terrible alternate and all registered on safe list. So. consumers can pay 100 % of safety to take a repast with Tupperware’s merchandise. 2. 2 Distribution Strategy Distribution is a motion of goods and services map manufacturers to consumers. Decisions of distribution channel focal point on doing the merchandise available in equal measures at topographic points where clients are usually expected the store can fulfill their demands. this manner can do consumer convenience. Depending on the nature of the merchandise. Tupperware decides to set into topographic point an sole. selective or intensive web of distribution. while choosing the appropriate traders or jobbers. Tupperware company has set the existent retail gross revenues in shops where there are located at town or the topographic point that consist of many people. With this consumers can purchase the merchandise easy. For illustration. consumers can utilize their tiffin clip to travel to the Tupperware store to buy the merchandise that they need. they no demand travel excessively far to purchase the merchandise. This is of import because if the store near to the workplace. consumers no dem and to drive to another topographic point and hotfoot their clip to travel another topographic point to purchase the merchandise. This non merely can salvage the clip but besides can salvage the environment by cut downing the air pollution that provide by the vehicles. Besides that. Tupperware besides provide the Tupperware catalogue online. this can do consumers convenience since the consumers can shop the full choice at anyplace and anytime. They can seek for information about the merchandises more easy by utilizing cyberspace than doing direct interaction with a gross revenues representative. Internet is available 24 hours a twenty-four hours. 7 yearss a hebdomad which means that consumers can shop and doing order for Tupperware’s merchandises by cyberspace shopping at anytime. Furthermore. Tupperware besides utilizing direct merchandising method for consumers to purchase Tupperware’s merchandises with more item and with clear information. The sales representative can name as an agent for consumers. Agent can explicate the uses and benefits of the merchandises more exhaustively to consumers by giving consumers more assurance with the merchandises. Consumers besides can buy the merchandise through the agent. In add-on. the sales rep resentative besides sell their merchandises at place parties. This is a suite attack to Tupperware gross revenues because consumers straight acquiring recommendation from the housewifes who are utilizing the merchandises in world. The selling channel and supply concatenation direction of Tupperware as shown below: Producer Retailer Consumer Producer Agent/Broker ConsumerProducer Retailer ( catalogue online ) Consumer2. 3 Promotion StrategyPromotion is communication nexus between purchasers and Sellerss ; the map of informing. convincing. and act uponing a customer’s purchase determination. Firm focuses on alteration sell behaviour to actuate consumers. Use short-run behaviour to stimulus the ingestion growing. such as brand price reduction. Promotional scheme is chiefly to research how to advance clients to purchase goods in order to accomplish the scheme to spread out gross revenues. The impact of factors includes advertisement. personal merchandising. propagandize. gross revenues publicity and public dealingss. Tupperware taking intimation from the successes of concern. 1000s of smaller concerns now rely on field merchandising in customers’ places. Often called web selling. this type of personal merchandising relies on lists of household members and friends of the sales representative or â€Å"party hos t† . Tupperware adopts the publicity of direct merchandising. Tupperware party is run by Tupperware adviser for a host who invites friends into their place to see the merchandise line. Tupperware hosts are rewarded with free merchandises. The chief manner is to acquire high client trueness and to make the mark clients. Tupperware besides use the online selling to trade name and website publicity. It is viva-voce spread. They implement consumer rank and print a magazine Tupperized Life and advertised in magazines such as Elle. Femina and Today’s Parent. It publishes the new merchandise. publicity and cognition about pull offing place. Tupperware besides free gift to client and prepare sets for every sale run. Tupperware has set a end of extinguishing the usage of disposable nutrient packaging on college campuses. They launched the BYO ( Bring Your Own containers ) Environment Undertaking have already reached over 200. 000 pupils through the enterprise such as Inti College. University Malaya and so on. Tupperware has been a protagonist of Boys A ; Girls Clubs. Tupperware form an confederation with FMCG. It is besides Major P A ; G CROSS Promotional. Tupperware’s exercising is â€Å"Caravan and Melasâ₠¬  joint promotional program with Whirlpool and it joint marketing plan with Hindustan Lever Limited ( HLL ) . Every 3 months. Tupperware cooperation comes out with new sole reachings with offers for pulling clients and free complimentary gifts. Advantages of publicity scheme can make to aim market. elaboration of concern and consciousness by joint promotional plans. It besides can allow Tupperware is placed in the extremely competitory direct merchandising Industry. 2. 4 Pricing SchemeMonetary value is the lone one portion of the selling mix that brings gross. nevertheless the other constituents like making merchandise. publicity and distribution are devouring costs. Price is a chief resource of net income to the Sellerss but it is a cost of something for consumers. Therefore. pricing is an indispensable strategic subject since it is associated to merchandise placement. Tupperware utilizing premium pricing on certain of its merchandise by promote it in a high monetary values where the Tupperware merchandises are in high quality and unique. Tupperware gain the competitory advantage by created merchandises that satisfied consumers and they willing to buy it even though it is expensive. For illustration the TaPau Set cost RM 99. which is a Tupperware’s latest invention â€Å"safe and save† merchandise which is a toxin free merchandise for take away intent and besides cut down the plastic waste and refuse to assist to salvage our Earth . Besides. Tupperware use promotional pricing attack to advance and sell its merchandise. Promotional pricing attack such that conduct rank publicity. anniversary particular publicity. festival publicity. and monthly publicity are held by Tupperware to increase their sells. For case. consumers can acquire a free 300ml Onion Keeper with any purchase of Tupperware Brands merchandises deserving RM 250 or more during the Diwali Promotion session. Psychological pricing method is besides utilizing by Tupperware. Tupperware use the manner by cut downing the monetary values of a peculiar measure of its certain merchandises. This will do consumers emotionally to purchase the merchandises because they will experience deserving to buy it with a lower monetary value. For illustration with purchase for four bottles of 500ml Eco Bottle Spring can acquire a free Eco Bottle Spring. Tupperware besides utilizing merchandise package pricing attack to travel old stock by combine several merchandise to sell out or as a free gift to clients. An illustration for this attack is during Diwali Promotion. consumer who is purchase for 2 bottles of 1 liter Eco-water Bottle can acquire free of two 70ml Small Round Container. By operating of pricing scheme. Tupperware able to maximis e its gross revenues and on the others manus besides fulfilled the consumers’ satisfaction. 3. RecommendationGreen pattern is now in its initial stage. To develop green practice’s potency in an all-around manner ; plentifulness of survey has to be done. Obviously. Tupperware Brands Corporation should take green pattern as a portion and package of its selling scheme together with the associated pull stringsing the traditional selling mix ( monetary value. merchandise. publicity and distribution ) with the purposes of cut downing runing cost. making values. increasing gross revenues and minimising environmental impacts through selling activities. 3. 1 Pricing Scheme In our position. Tupperware Brands Corporation should cut down the operating cost for their friendly-hygiene merchandises. Those friendly-hygiene merchandises are known as Eco by Tupperwareâ„ ¢ . for case. Eco Water Filter Pitcher. Microwave Rice Maker. Eco Water Bottles. Eco Water Tumbler Pour Spout Set and et cetera. Taking Eco Water Filter Pitcher as an illustration. this merchandise is relish verdancy and morally pure. The Water Filter Pitcher is sold in monetary value of RM 49. 50 which the monetary value is a spot higher to consumers. Even the monetary value is rather expensive. but the existent cost of production can be covered as the choice of natural stuffs largely can be easy found in the market. Therefore. the merchandises should be selling in a green monetary value so that clients will non experience them are exploited. At the same clip. the monetary value can be low-cost for those who are in lower income. Tupperware Brands Corporation besides can utilize e-procurement to supply low monetary value viridity merchandises and e-recruitment to take down enlisting cost. Consumers frequently have a misinterpretation that there is ever a job for a low monetary value merchandise. Consumers think that the more expensive they spend to purchase a merchandise. the better quality they gain from the merchandise bought. Yet. contriving by-products to heighten production procedures and abate waste can increase the gross revenues. This is because a by-product of great. simple life. higher the bargaining power of purchasers. Consumers have more picks. and it can decidedly fulfill the consumers’ needs. A parallel case. in malice of higher production costs. market portion can be increased and profitableness can be achieved by contriving by-product based on consumers’ penchant through market research. If the Tupperware Brands Corporation decreases the monetary value of merchandises. it will decidedly take to more ingestion. Consumers will able to buy the eco-friendly merchandises as the monetary value is low-cost for those who receive lower income whe reas the rural consumers who are quite babyhood of green merchandises can give full-scale support to lend the environment. Consumers will utilize less of those fictile merchandises which are non lasting meanwhile cut down the sum of disposal as Tupperware produces long lifespan merchandises. 3. 2 Merchandise Scheme Tupperware Brands Corporation has to guarantee their merchandises will last for a long lifetime and long continuance meanwhile cut down the figure of waste disposal in a period of merchandise development procedure. For this ground. this may cut down the figure of waste and minimise the environmental impacts. Tupperware Brands Corporation demands to bring forth merchandises which are long enduring from design to disposal by extinguishing ecological perturbation to guarantee uninterrupted development. Manufacturing procedure must be supervised to determine least waste is released and least energy is consumed. For illustration. mill manager should oversee the employees to guarantee they cover good with those disposal waste produced during industry procedure utilizing drainage system and divide sewer system set up by authorities. Otherwise. the merchandise produced must hold a green name. Tupperware Brands Corporation has to label natural stuff codifications ( recycling codifications ) o n their wares. Besides that. Tupperware Brands Corporation has to supply more services in warranty facet. Consumer will merely buy the merchandises when they feel what they have bought is guaranteed. Consequences. this has virtually increasing the gross revenues. It has to better the sweetening of warrant for those merchandises which are non being guaranteed at present. For illustration Tupperware cooperation should offer warrant to those impact harm. thaw and stain merchandises. Tupperware merchandises should be in green environmental-protective by its proficient rule. natural stuff chosen and production quality. Therefore. it can make its ain value in merchandise value and consumers mind value. either. Tupperware merchandises should be produced with in-process and post-consumer bear in head. The choice of natural stuffs should establish on human safety. nutrient contact and vacuity pollutant which may impact the environment. Plastic waste produced during the process of productions is submitted for recycle used alternatively of being released into the environment. At the same clip. the merchandise is identified to stringent NSF and California criterions in order of cut downing t he usage of heavy metals and Cl. To sum up above. Tupperware Brands Corporation has to integrate green patterns by making values onto its merchandises and consumers’ head meanwhile minimising the environmental impacts. 3. 3 Promotion ( Service ) Strategy In such high competition market. Tupperware Brands Corporation has to better their services to educate the consumers in how to minimise the environmental impacts. Tupperware Brands Corporation can appeal and promote consumers to keep crisp watchfulness about green merchandises. at the interim pull new and larger client base by accomplishing a green honorary and trade name stature. If the company can supply merchandises in a green mode and satisfy consumer demands. the concern can be really creditable as nowadays people are stressing everything in green. For case. Tupperware can educate their consumers sing their multilayer container merchandise named TaPau Set which can replace usage of plastic bags and polystyrene merchandises that can convey to a decrease in environment pollutant. Tupperware Brands Corporation besides needs to make equilibrium higher gross revenues. and attending for the environment in unison. either. To educate consumer about the green issues and the personal wellness hazard of non utilizing green merchandises. advertizement must be made efficaciously to pull bigger market portion. For illustration. the advertizement must direct a message approximately green to everyone to originate and actuate the action of environmental-friendly. Through this advertizement and gross revenues publicity. the corporation can hammer a good repute to the stakeholders and learn the consumer to distinguish its merchandises. The corporation besides can construct its shop in a green workplace to animate and promote green patterns. Alternatively of that. it is of import for Tupperware Brands Corporation to honour their promises excessively. Consumer deserved to buy a good quality merchandise. purchase good services. the right from non being cheated by marketer and the right to take. Tupperware Brands Corporation can supply a bringing service for those who buy the merchandises at sweeping to increase its gross revenues. In an effort to go greener. Tupperware Brands Corporation must utilize merely green packaging for its merchandise which can bespeak the concern is environmental-friendly and it is easier for consumer to acknowledge their merchandises. 3. 4 Distribution StrategyIn instance of distribution. Tupperware Brands Corporation has to take its market into capital metropolis in Malaysia which is Kuala Lumpur. urban countries such as Penang and Johor in order to minimising environmental impacts. This is because most urban countries have merely approximately wholly developed. Those provinces I have mentioned are holding high environmental pollution. High concern has to be carried out to minimise the impacts. Tupperware Brands Corporation needs to utilize new scheme such as running retro-distribution system in merchandise distribution. In a manner of taking bundle stuffs. low-impact stuffs are ever the first pick. The corporation can supply a preparation class or run for their employees to be educated about the consciousness of cut downing pollution. Furthermore. Tupperware Brands Corporation shall cut down its costs by utilizing sustainable space-saving storage installations in order to cut off the operating costs. For case. Tupperware Brands Corporation has to construct up an understanding with its providers to portion warehouses. The building stuffs of the multi-level edifice or warehouse should be healthy-considered such as utilizing natural visible radiation. and warming and chilling equipment. On the other manus. Tupperware Brands Corporation should guarantee containers used for transit are to the full capacitated all the clip. The transporter has to place the shortest distance between clients. provider and warehouse to centralise the distribution such as in-transit packaging. The distance traveled for natural stuffs and terminal merchandises must be limited. This is to cut down the figure of conveyance times as it can forestall from pin downing in traffic congestions cut down the operating costs and besides minimise the environmental impacts. 4. DecisionIn a nutshell. the well-known plastic maker. Tupperware Brands Corporation is taking the house wares in this broad scope of market. They integrate plentifulness of maps and specifications into their merchandises. Customers can easy buy their merchandises in everyplace based on the company’s scheme. Besides. the company is besides utilizing â€Å"party host† to advance their merchandises to the consumers. The Tupperware Brands Corporation set a premium monetary value for its merchandises as the quality of the merchandises are high. We suggest the Tupperware Brands Corporation to sell their merchandises in green monetary values to increase the gross revenues. It besides has to better the sweetening of warrant for those merchandises which are non being guaranteed yet to take to higher ingestion and decrease of environmental impacts. In add-on. we besides suggest the company to cut down the traveled times of transit in manner to cut down runing cost. Last. Tupperware should educate their consumers about the utilizations of their merchandises through a green manner. From this undertaking. we have learnt to understand the importance of integrating green market which we. as a human being. hold our ain duty to continue our environment from being polluted. For those consumers who do non care of the environmental jobs. they are non willing to purchase a merchandise in a premium monetary value. So. solutions have to be made to get the better of the jobs faced. Products’ public presentation demand to be enhanced for pulling new and greater market chances. We besides have learnt to increase the gross revenues and net income through advertizement. run and preparation. Last. many surveies need to be done in order to convey the green market into development. ( 3300 words ) 5. Mentions Tupper Brands Corporation ( 2009 – 2011 ) . Background and history. RetrievedFebruary 10. 2011. from hypertext transfer protocol: //tupperware. com. my/about_us. php Jueliza. ( 2010. April ) . Tupperware merchandises. Retrieved February 10. 2011. from hypertext transfer protocol: //mystoretupperware. blogspot. com/2010_04_01 archive. hypertext markup language Lindsay Grahaem. ( 2011. February ) . Tupperware party. Retrieved February 12. 2011. from hypertext transfer protocol: //www. He. com/items/2082758-how-to-host-a-tupperware-party Tupperware Brands Corporation ( 2010 ) . Tupperware TaPau Set Product. Retrieved February 12. 2011. from hypertext transfer protocol: //www. tupperwarebrands. com. my/BYOisECO/byo-way2go. php Tupperware Brands Corporation ( 2009 – 2011 ) . Merchandise lifetime guarantee. Retrieved February 10. 2011. from hypertext transfer protocol: //tupperware. com. my/quality_lifetime_warranty. php Tupperware Brands Corporation ( 2010 ) . Pricing scheme and publicity scheme. Retrieved February 12. 2011. from hypertext transfer protocol: //tupperwarelovers. che-cheh. com/category/promotion/ Linaziz ( 2009. August ) . Pricing scheme and publicity scheme. Retrieved February 11. 2011. from hypertext transfer protocol: //tupperware-malaysia2u. blogspot. com/ Stephanie Margolin ( 2001. October ) . Distribution scheme and publicity scheme. Retrieved February 25. 2011. from hypertext transfer protocol: //www. brandchannel. com/features_profile. asp? pr_id=37 Tupper Crazy ( 2010 ) . Pricing scheme and publicity scheme. Retrieved February 12. 2011. from hypertext transfer protocol: //tupperwarecrazy. blogspot. com/

Who Takes Us to War

The US is known to embark on military attacks on regimes accused of gross human rights violations. There are claims that the Obama administration has enough evidence on the use of chemical weapons by Assad’s regime. To many, this justifies an attack on Syria. However, a number of reasons make Syria a trickier case than Iraq and Libya. Firstly, the world is under threats of sophisticated terrorist networks.Advertising We will write a custom essay sample on Who Takes Us to War specifically for you for only $16.05 $11/page Learn More Secondly, most countries, including allies of the US, are against military interventions in Syria. For instance, Russia urges the US to use the United Nations (UN) to tackle the problem in Syria. Lastly, the US constitution is uncertain on who should authorize a military attack. Accordingly, there is a heated debate on which arm of the government has authority to take the US to war. This paper uses the Syrian crisis to d iscuss war powers in the US. The armed conflict in Syria is the largest humanitarian crisis facing the world at the moment. This encounter is between rebel fighters opposed to President Bashar al Assad rule and forces loyal to him. Around 100,000 Syrians have died since the uprising began (Lederer). However, the world is yet to come with a clear plan on how to end these atrocities. The disagreement between major powers should be blamed on this failure. For instance, Russia and the US have differed on almost every proposal aimed at bringing peace in Syria. Unless a compromise is reached, a quick solution to the catastrophe will not be reached. Syria’s conflict is a serious threat to the region’s stability. There is a high probability that this conflict may spill-over to neighboring countries. An especially disturbing issue is that the unrest may create new breeding grounds for Al-Qaeda and other extremist organization. Due to conflicting interests, the Syrian issue can make or break the world. If not checked, this crisis can instigate a world war or another cold war. However, nobody intends to go that road. Decisions related to war and peace must be made through a consensus (Putin). Gone are the days when countries made decisions alone. Unlike when President Bush attacked Iraq, terrorist groups have developed sophisticated strategies and grown in membership. Any attempt to attack Syria will, hence, escalate the violence beyond its borders. This is not time for the international community to apportion blame, but to work together. For the sake of world’s peace and stability, the US must work with the United Nations. Iraq is still engrossed in civil war and Libya is struggling to unite its clans and tribes. There is surely nothing to celebrate about US’s earlier military interventions. Therefore, the US must carefully analyze previous mistakes before making any intervention in Syria. A country launches a defensive battle in a bid to def end its territory. On the other hand, an offensive warfare is an aggressive way of dealing with an enemy. In this case, one does not have to wait for an enemy to strike, but goes after him. Attacking Syria on its own territory constitutes an offensive attack. According to Lewis, the US is about to strike Syria. This follows claims that Assad’s regime used chemical weapons against the rebel and its own citizens.Advertising Looking for essay on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More Therefore, this offensive is aimed at deterring further use of chemical weapons. A state’s independence is limited by human rights. Under the international law, when a situation takes a humanitarian angle, focus shifts from a state’s right to state’s obligation towards its citizens. Sovereignty is derived from people and, therefore, their rights, interest and security should be prioritized. The US will be justified to strike Syria if use of chemical weapons against innocent civilians continues. Under the US constitution, the president can unilaterally sanction a military intervention when there is an actual or an impending threat to the county (Fox). According to Jay Carney, the White House spokesman, president Obama has the authority to strike Syria (Lewis). War Powers Resolution of 1973, gives the president the right to sanction limited military intervention (Fox). Therefore, Congress’ input on whether the US should strike Syria may be required, but it is not legally enforced. The war powers act is, thus, unclear on whether president Obama requires a vote from congress to continue with his plans on Syria. Nonetheless, failure to consult the Congress on an important security issue might place president Obama in an awkward political position. The Syrian crisis is a major test for world’s peace and unity. The entire region’s peace depends on a peaceful Syria. Interestingly, t he US has shown restraint throughout the Crisis. However, the US is now planning to intervene following claims that Assad used chemical weapons against the rebels. Luckily, the intention has attracted opposition from familiar and unfamiliar quarters. Russia is totally against this offensive while the US Congress demands a say on the impending military strike. Nonetheless, depending on its interpretation, the US constitution allows the president to bypass Congress and the international community in authorizing a military intervention in Syria. Works Cited Fox, Laura. â€Å"The War Powers Act is Pretty Unclear about Whether Congress Gets a Vote on Syria.† US News Weekly, 2013. Web. Lederer, Edith M. â€Å"Death Toll In Syria Rises To 100,000, UN Chief Ban Ki-Moon Says.† Huffington Post, 2013. Web.Advertising We will write a custom essay sample on Who Takes Us to War specifically for you for only $16.05 $11/page Learn More Lewis, Paul.  "US strike on Syria could come within days as military assets ‘ready to go†. The Guardian, 2013. Web. Putin, Vladimir V. â€Å"A Plea for Caution from Russia: What Putin Has to Say to Americans About Syria.† The New York Times, 2013. Web. This essay on Who Takes Us to War was written and submitted by user Preston Young to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

What is Art for

What is Art for? I dont believe there is a right or wrong answer to that question. I have heard on a couple of occasions that art is, good for nothing, I have also heard that art can express emotions that you are not willing to show with words. I believe that quote, a picture can say one thousand words backs that statement up. Personally, I do not hate art but I can also say that art really does not do anything for me anymore. Through personal experience, when I was younger I had liked to draw. In elementary school, I loved to go to art class. I drew a lot of things. My mother keeps all of my drawings. I mainly liked to draw cartoons. I was able to look at a picture off of a magazine (that I enjoyed to read) and draw that same picture. Sometimes it came out looking good but there were times where it did not look good. In my art class in elementary school, my art teacher introduced me to more than just drawing cartoons. He had me draw my hand without tracing over it like most people do. We made pottery and I remember drawing a replica of a tree. I have not drawn a picture in a long time. I might doodle here and there, but nothing serious. I may draw when I am bored and have nothing else to do. That is rare now-a-days because now I am always doing sometime. If I am not at school I am at work. If I am not at work I am doing school work. Then I have basketball practice. I really do not have time anymore to draw anymore because I am always doing something.

Red Bull Marketing Strategy What You Need to Know + How to Copy It

Red Bull Marketing Strategy What You Need to Know + How to Copy It Red Bull is an unbeatable marketing powerhouse. When it comes to their marketing strategy, the brand takes everything it does to the extreme. However, their marketing efforts always put the audience first. In fact, selling their product comes second. While theyre active on array of channels and use tons of different tactics, everything revolves around one concept:  creating content and experiences people would be interested in even if they dont care about energy drink brands. By going above and beyond to produce content on par with major publishers, pull off mindblowing events, and more, theyve become one of the most talked about brands in the world. In this post, youll learn how they went from small startup to global media empire (and borrow their ideas for your own brand). Red Bull Marketing Strategy: What You Need to Know (And How to Copy It)Get Your Red Bull Marketing Stats Infographic What’s the best way to dominate a market? Create one that doesn’t exist yet. That’s exactly what Red Bull did with energy drinks 30 years ago. Thanks to smart marketing and creative strategy, they’ve stayed on top for three decades. So, what does the data look like behind that domination? Download this infographic and find out. DID YOU KNOW: You can plan and organize your entire marketing strategy with , the industry's best-selling marketing calendar solution? Learn how here. How Red Bull Got Started Red Bull first came to the market in 1987  after Austrian toothpaste salesman Dietrich Mateschitz came to Thailand and heard about an â€Å"energy tonic†, created by Chaleo Yoovidhya. The tonic was supposed to help keep drinkers awake and alert. After three years of testing Red Bull launched in Austria, but the two businessmen had doubters. â€Å"There is no demand in the market for this type of drink,† they said. There was no way anyone would go for it. They were wrong. Today, Red Bull dominates, with over 43% of the market share in 2015. The best part? They’re still going strong. Considering Red Bull created the market in the first place, dominating just about half of it after nearly three decades years isn’t bad. Check out this infographic of their whole history: The History Of Red Bull's Unconventional Marketing Strategy When Red Bull first came out, energy drinks didn’t exist, and traditional advertising was expensive. So, Red Bull went rogue and went with a different strategy. What did they do, exactly? They simply went straight to their target audience (18 -35-year-old males)at college parties, libraries, coffee shops, bars and other places where they hang out. By bringing their audience free samples, they put the product right in their consumer's hands. That got their audience talking, spreading the word about their product for free. Today, they still employ a similar strategy: they go wherever their audience is at. Whether that means sponsoring a music festival or creating top-notch culture content, they'll do it. In fact, the content Red Bull publishes is executed at the same level as a professional publishing house. They're effectively a media company that happens to sell an energy drink, rather than the other way around. Recommended Reading: How to Mature Your Publishing Process With Matthew Ankeny From Gear Patrol How Red Bull Reaches Its Target Market Red Bull focuses on three significant tactics to attract its target audience: Publishing awesome content:  The content that the Red Bull marketing team creates is on the same level as other major media outlets that their audience might consume content from. Colossal publicity stunts:  Red Bull takes â€Å"Go Big or Go Home† to the next level by producing massive stunts that cause everyone to freeze and watch what happens. Sponsoring or creating events:  Red Bull proved its marketing prowess by taking their product and associating it with things their audience loves by sponsoring or creating events for them. Check out this Slide Deck on Red Bull’s marketing strategy: How Red Bull Approaches Content Marketing  Strategy Red Bull’s content does three things exceptionally well. First, it  covers  topics that interest their audience. Extreme sports, concerts and music festivals are just a few of the topics covered on the Red Bull website. Picture anywhere you might see someone enjoying (or needing) a Red Bull and their content will cover it. Second, is their ability to sell their brand but not push their product. Their content focuses solely on the enjoyment of the reader, not selling Red Bull. In turn, their audience begins to associate their product with content that they love to consume. Want to do marketing like @redbull? Push content, not product.Third, it publishes videos, blog posts, landing pages and other types of content at the same professional level as media sites that their target audience consumes content from. Take this video for example. It’s high energy, high impact, and full of content that people who love extreme air stunts would enjoy: How Red Bull Uses Publicity Stunts to Generate Hype Another piece of the Red Bull marketing strategy is their insane publicity stunts. They sent a man up 128,000 ft above the earth in a small ship and helium balloon and had him free fall out of it. This stunt, commonly known as the Red Bull Stratos Jump  broke two different world records: By creating massive stunts, like the Stratos Jump, it causes their audience (and let’s face it, probably everyone else) to stop and think, â€Å"Whoa what’s that? I NEED to watch this.† Recommended Reading: How to Generate Data-Backed Social Media Campaign Ideas How Red Bull Uses Events to Reach Consumers The third part of their strategy involves hosting and sponsoring events that their target market is already attending. Whether that means music festivals, film events, or even extreme cliff diving, Red Bull will either create or sponsor an event around them. Why is this a brilliant move? Their audience is already there. Their target audience is an active group. They’re trying new and crazy stunts, they love extreme sports or rocking out at a music festival. So Red Bull shows  up at places they know their target audience would be. Take Coachella for example. This massive music festival takes place over the course of two weekends in the desert and fans don’t want to miss a second of it. That may mean sacrificing a few hours of sleep. Red Bull shows up and gives them the wings (and energy) they need to stay awake and keep jamming at the festival. Recommended Reading: How to Find Your Target Audience and Create the Best Content That Connects 8 Ways Red Bull Executes Its Marketing Strategy Red Bull’s  ability to stay true to its branding and values is what makes them successful. DID YOU KNOW: makes it easy to plan and execute your entire marketing strategy. See how you can schedule content, automate social media, manage your team, and more on one marketing calendar. 1. Maximizing The Idea Behind Their Tagline Red Bull's messaging strategy revolves around their tagline, â€Å"Red Bull gives you wings.† It focuses on the idea that their product gives people the â€Å"wings† or energy they need to do whatever they want when they want. This tagline fuels their content because they produce and record some of the most action-packed, high flying sports and activities the world has ever seen. Need a little help jumping out of a plane in a flying suit? Let Red Bull give you the extra push you need. 2. Keeping Consistent Visual Branding The visual branding that Red Bull has created is a key contributor to the brand’s success. Take a look at one of their more recent YouTube videos: The content keeps the watcher engaged through a fast-paced, high-intensity stunt that leaves them wondering if they’ll actually be able to pull it off. That edge of your seat, shock-inducing mentality is what Red Bull’s branding is all about. In turn, they’re able to say, we gave people the energy (and courage) they needed to attempt something this crazy. Recommended Reading: 16 Video Marketing Tips That Will Skyrocket Your Traffic 3. Letting Values Be Their Guide Their values play a role in their content as well. They center around one core phrase â€Å"giving wings to people and ideas.† Everything that the Red Bull team communicates revolves around that tagline and their values. It’s the ability to keep that communication consistent over the past 30 years that has lead to their success. 4. Building a Strong Content Core RedBull’s content core can be summed up by saying: â€Å"Red Bull’s content core revolves around the intersection between their audience’s interest for extreme sports, festivals, and a fast-paced lifestyle with their product’s ability to keep people awake and give them energy during those events.† They focus on topics like extreme sports, music, art, dance, nightlife and a whole lot more. Because of that broad spectrum, their content can appeal to the right audience. There is one thing that Red Bull does with its content core that pushes them ahead of the pack. Every piece of content that they create matches the quality of other publications their target audience might read like Buzzfeed, Vice, ESPN, and more. That level of quality makes it seem like it’s coming from a powerhouse dedicated to creating consumable media, not an energy drink brand. Recommended Reading: How to Find Your Target Audience and Create the Best Content That Connects 5. Creating Content Around What Their Audience Loves What does every topic that they cover (and there’s a lot of them) have in common? They focus on activities that their audience would participate in while consuming their products.   They also publish that content everywhere their audience is likely to hang out. They publish a massive amount of material on their website, which, surprisingly, has no mention of their product whatsoever: They produce a magazine, The Red Bulletin, which circulates over 2.2 million copies a month: They also create awesome, awe-inspiring videos: In summary, if their target audience is consuming content on a given channel, you can count on Red Bull being there. Recommended Reading: The Most Complete Content Marketing Process Guide You Need to Get Organized 6. Revamping the Way They Use Traditional Media It’s not just content marketing that Red Bull dominates. The brand invests a substantial amount in traditional mass media channels as well. Red Bull’s TV content operates in two formats: videos they create for their online channels  (YouTube, social media, etc.)  and ads that they partner with traditional TV channel content: Their TV content resides on their online hub called Red Bull TV. Their videos and shows are segmented into formats like Events and Films as well as channel topics like Cliff Diving and Culture: They’ve moved into the music realm too. In addition to covering or sponsoring massive musical festivals, Red Bull also boasts it’s own record label, recording studio, music academy, publishing group, and online radio station. Recommended Reading: How to Make a Video Content Marketing Strategy That Will Engage Your Audience 7. By Being Loud and Proud With Social Media Strategy Social media is another channel that Red Bull dominates with authority. Their Facebook page, for example, is full of artistic videos that blend together visually appealing images, music created by their own record label that pumps up viewers, and the sports and events their audience loves. Their message is short and sweet while the first 3 seconds leave you wondering what is happening. You have no choice but to see it through to the end: Leonardo Fioravanti Man-made waves hand-made surfing skills. Posted by Red Bull on Tuesday, November 28, 2017 Their Twitter and Instagram channels on the other hand focus on â€Å"wow† worthy images  to promote shares and interaction with their fans. What’s a wow worthy image for Red Bull? According to Link Humans, it’s images that capture speed, sport and motion: Wings with a view. Where are your wings taking you this week? pic.twitter.com/ZKrEtr40yb - Red Bull (@redbull) November 14, 2017 Their  ability to create dynamic social media posts that  are so engaging it stops fans from scrolling past it is what makes them a social media success.  Each media piece looks like their subject is in motion, which reflects the brand’s high energy aesthetic. Recommended Reading: How to Create the Best Documented Social Media Marketing Strategy in Eight Steps 8. Bringing The Product To The Audience With Sponsorships and Events Finally, Red Bull’s sponsorship and events are the last part of their marketing strategy that seals the domination of their brand. Let’s  break their efforts into three categories: Publicity stunts. Events they’ve created. Sponsorships. Their publicity stunts are so crazy it forces the world to stop and watch. Of course, there’s their Stratos Jump, but there’s more. Take the Red Bull Air Force  team  for example. This group is dedicated to pulling off some of the craziest aerial acrobatics ever seen: Then there are their events, like Red Bull Crashed Ice  or Red Bull Queen of the Bay  that focus on specific sports like ice cross or surfing respectfully. These events focus on fans of the sport and raise awareness of the Red Bull brand. Finally, there are sponsorships. From the Electric Daisy Carnival  in Las Vegas to Coachella, Red Bull is involved with it all. It’s a genius move on the company’s part because who attends all of those events? Their target audience. Not only that, but those sponsorships allow Red Bull to expose the brand to new audiences due to the sheer number of people who attend. Recommended Reading: How to Use an Event Calendar to Organize Your #IRL Attendance Why Their Strategy Works Red Bull’s strategy works because of three  different things: The first is their ability to tell a story that entices their audience. Their focus on everything from extreme sports to music festivals gives them a wide playing field, but it’s not just that. Red Bull puts its product second, and the content and value they can give their audience first. The attention to detail that their marketing team gives is evident. These are people who care about the topics their writing, recording or creating content around. Finally, it’s their commitment to the values and aesthetic that the brand created when they first got their start that makes their marketing work. Everything they create relates back to the idea of giving people and ideas wings to fly. How to Make Red Bull’s Marketing Strategy Work For You It goes without saying, Red Bull has come a long way in the 30 years since it’s inception. From very humble beginnings to the mega-brand publishing house it is today, Red Bull is a marketing success story. Seem intimidating? Let their story serve as a reminder that your organization needs to start somewhere. They didn’t go from an idea in Thailand to a multi-mega corporation overnight. That took time, luck and some seriously hard work  (and a lot of great marketing along the way). Follow their lead by starting small. Here are some ideas: Create a short weekly video series on a topic that interests your audience. Curate social media content that intersects with your product’s purpose and your audience’s interests (without directly referencing yourself). Publish an email newsletter full of cool and useful stuff your audience might like (and maybe slap your own logo in their somewhere). The main takeaway here is this: to succeed at content marketing like Red Bull, you have to put your audience’s interests first, and create stuff that looks and sounds like the kind of content they consume from publishers. Instead of emulating other marketers, that means emulating magazines, TV shows, news websites, and anything else your audience might read and watch. Want to learn more about how to do that, exactly? Here’s some additional reading material to get you started: 16 Video Marketing Tips That Will Skyrocket Your Traffic How to Write a Video Script That Will Make $100,000,000 How to Create a Social Media Strategy In Three Steps (With a Template) How to Write Like a Journalist to Be a Better Marketing Storyteller How to Generate Data-Backed Social Media Campaign Ideas Where will your wings take you from here?

ITM 501 Mgt. Information. System. and Bus. Strategy SESSION LONG Essay

ITM 501 Mgt. Information. System. and Bus. Strategy SESSION LONG PROJECT 1 FRITO-LAY, NASA & GOOGLE - Essay Example The definition of Knowledge management is similar in the three cases and there is a clear focus on accumulating all the knowledge that is available across the organization to build one strong and effective knowledge database. The three companies have faced several problems. Taking the case of Frito Lays, it is clear that the company faced the issue of working unnecessarily to find customers and for sales. It is noted that all the employees worked on the same processes to gain the same information. In the case of NASA, the problem that the organization faces is that it needed a central point for all the information to be provided so all employees in the organization can learn and benefit from the previous mistakes and experiments of others in the organization (DowJones). Also the issue is the amount of risk involved in the space exploration and the human space flights which indeed need a through and well designed and implemented work to ensure that all the NASA employees have the specialized knowledge and are in track with all the events that occur within the company. The lack of centralized point was the main issue of NASA (Murphy and Holm). In the case of Dow Jones, the company has a wide range of data and knowledge and is spread across the over 157 countries with over 23 languages. Hence again the company lacks a well designed and centralized place for all information. The solution implemented by each of the companies is very similar and there is a main idea of developing a centralized control for the company employees to easily access and use to work more effectively (Murphy and Holm). One of the only major differences that is present is that NASA has a more developed and has used higher technology to develop a more complex system, this however is simply due to the nature of the business. The solutions have been

Homework Essay Example | Topics and Well Written Essays - 750 words

Homework - Essay Example However, some of them might also lead to the country’s stunted economic growth. Should a government run a budget deficit? Running it would be government action. Not running it would be inaction on the part of the government. Government inactions could either be a good or bad move which could be justified in the resulting output. In other words, investment and accumulated capital, available resources, compatible institutions, technological growth, and entrepreneurship are either specific government actions or inactions that are potential sources of economic growth. 3. What factors affect productivity? Factors that would embolden productivity are economic policies. These include policies to Embolden Saving and Investment, growth through import investment, policies to control population expansion, policies to build up education level, policies to technologically innovate, policies to provide funding for research, and policies to maximize the economy’s openness to trade. 4. What are the key topics in macroeconomics? The key topics in macroeconomics are growth, business cycles, unemployment and inflation. 5. Describe fiscal, monetary, and structural policy. Fiscal policy is regarding changes in government spending or taxes, to make more active or slow down economy. Monetary policy helps influence the economy by initiating changes in the banking system’s reserves that would affect money supply and credit availability in the economy. Structural policy on the other hand focuses in general on economic productivity and growth. 6. Describe the factors that will affect demand and supply (in other words, what factors will shift the supply and demand curves). Factors such as income, prices of other goods, tastes and expectations are factors affecting demand. Those factors affecting supply are prices of inputs, technology, taxes and subsidies and expectations. Factors affecting demand are mostly those that consumers are looking forward prior to their purc hase. Factors affecting supply are in general would affect the creation of certain product or service offerings. 7. a. Explain thoroughly what the supply and demand curves represent. The supply curve is a representation of the relationship between price and quantity supplied while the demand curve represents the relationship between price and quantity demanded. Assuming everything is constant; supply curve will have the slope upward to the right. So, the quantity supplied should increase in response to the rise in price, in the absence of shift factors. Assuming other things constant, the demand curve slopes downward to the right, which means the rise of price makes the quantity demanded goes down. b. Draw a supply and demand curve for petroleum. Be sure to label all curves and axes. c. Draw the effect of a ban on petroleum imports on the graph drawn in part (b). Show the effect on price and quantity. Assuming the demand is constant, there would be a decrease of supply when there is a ban on petroleum imports. The result would be increase of price due to lack of supply as clearly stated based on the characteristic of supply curve. d. Explain the difference between demand and quantity demanded. Demand is a schedule of quantities of a good that will be bought per unit of time at diverse prices, other things cons