What is Art for

What is Art for? I dont believe there is a right or wrong answer to that question. I have heard on a couple of occasions that art is, good for nothing, I have also heard that art can express emotions that you are not willing to show with words. I believe that quote, a picture can say one thousand words backs that statement up. Personally, I do not hate art but I can also say that art really does not do anything for me anymore. Through personal experience, when I was younger I had liked to draw. In elementary school, I loved to go to art class. I drew a lot of things. My mother keeps all of my drawings. I mainly liked to draw cartoons. I was able to look at a picture off of a magazine (that I enjoyed to read) and draw that same picture. Sometimes it came out looking good but there were times where it did not look good. In my art class in elementary school, my art teacher introduced me to more than just drawing cartoons. He had me draw my hand without tracing over it like most people do. We made pottery and I remember drawing a replica of a tree. I have not drawn a picture in a long time. I might doodle here and there, but nothing serious. I may draw when I am bored and have nothing else to do. That is rare now-a-days because now I am always doing sometime. If I am not at school I am at work. If I am not at work I am doing school work. Then I have basketball practice. I really do not have time anymore to draw anymore because I am always doing something.

Red Bull Marketing Strategy What You Need to Know + How to Copy It

Red Bull Marketing Strategy What You Need to Know + How to Copy It Red Bull is an unbeatable marketing powerhouse. When it comes to their marketing strategy, the brand takes everything it does to the extreme. However, their marketing efforts always put the audience first. In fact, selling their product comes second. While theyre active on array of channels and use tons of different tactics, everything revolves around one concept:  creating content and experiences people would be interested in even if they dont care about energy drink brands. By going above and beyond to produce content on par with major publishers, pull off mindblowing events, and more, theyve become one of the most talked about brands in the world. In this post, youll learn how they went from small startup to global media empire (and borrow their ideas for your own brand). Red Bull Marketing Strategy: What You Need to Know (And How to Copy It)Get Your Red Bull Marketing Stats Infographic What’s the best way to dominate a market? Create one that doesn’t exist yet. That’s exactly what Red Bull did with energy drinks 30 years ago. Thanks to smart marketing and creative strategy, they’ve stayed on top for three decades. So, what does the data look like behind that domination? Download this infographic and find out. DID YOU KNOW: You can plan and organize your entire marketing strategy with , the industry's best-selling marketing calendar solution? Learn how here. How Red Bull Got Started Red Bull first came to the market in 1987  after Austrian toothpaste salesman Dietrich Mateschitz came to Thailand and heard about an â€Å"energy tonic†, created by Chaleo Yoovidhya. The tonic was supposed to help keep drinkers awake and alert. After three years of testing Red Bull launched in Austria, but the two businessmen had doubters. â€Å"There is no demand in the market for this type of drink,† they said. There was no way anyone would go for it. They were wrong. Today, Red Bull dominates, with over 43% of the market share in 2015. The best part? They’re still going strong. Considering Red Bull created the market in the first place, dominating just about half of it after nearly three decades years isn’t bad. Check out this infographic of their whole history: The History Of Red Bull's Unconventional Marketing Strategy When Red Bull first came out, energy drinks didn’t exist, and traditional advertising was expensive. So, Red Bull went rogue and went with a different strategy. What did they do, exactly? They simply went straight to their target audience (18 -35-year-old males)at college parties, libraries, coffee shops, bars and other places where they hang out. By bringing their audience free samples, they put the product right in their consumer's hands. That got their audience talking, spreading the word about their product for free. Today, they still employ a similar strategy: they go wherever their audience is at. Whether that means sponsoring a music festival or creating top-notch culture content, they'll do it. In fact, the content Red Bull publishes is executed at the same level as a professional publishing house. They're effectively a media company that happens to sell an energy drink, rather than the other way around. Recommended Reading: How to Mature Your Publishing Process With Matthew Ankeny From Gear Patrol How Red Bull Reaches Its Target Market Red Bull focuses on three significant tactics to attract its target audience: Publishing awesome content:  The content that the Red Bull marketing team creates is on the same level as other major media outlets that their audience might consume content from. Colossal publicity stunts:  Red Bull takes â€Å"Go Big or Go Home† to the next level by producing massive stunts that cause everyone to freeze and watch what happens. Sponsoring or creating events:  Red Bull proved its marketing prowess by taking their product and associating it with things their audience loves by sponsoring or creating events for them. Check out this Slide Deck on Red Bull’s marketing strategy: How Red Bull Approaches Content Marketing  Strategy Red Bull’s content does three things exceptionally well. First, it  covers  topics that interest their audience. Extreme sports, concerts and music festivals are just a few of the topics covered on the Red Bull website. Picture anywhere you might see someone enjoying (or needing) a Red Bull and their content will cover it. Second, is their ability to sell their brand but not push their product. Their content focuses solely on the enjoyment of the reader, not selling Red Bull. In turn, their audience begins to associate their product with content that they love to consume. Want to do marketing like @redbull? Push content, not product.Third, it publishes videos, blog posts, landing pages and other types of content at the same professional level as media sites that their target audience consumes content from. Take this video for example. It’s high energy, high impact, and full of content that people who love extreme air stunts would enjoy: How Red Bull Uses Publicity Stunts to Generate Hype Another piece of the Red Bull marketing strategy is their insane publicity stunts. They sent a man up 128,000 ft above the earth in a small ship and helium balloon and had him free fall out of it. This stunt, commonly known as the Red Bull Stratos Jump  broke two different world records: By creating massive stunts, like the Stratos Jump, it causes their audience (and let’s face it, probably everyone else) to stop and think, â€Å"Whoa what’s that? I NEED to watch this.† Recommended Reading: How to Generate Data-Backed Social Media Campaign Ideas How Red Bull Uses Events to Reach Consumers The third part of their strategy involves hosting and sponsoring events that their target market is already attending. Whether that means music festivals, film events, or even extreme cliff diving, Red Bull will either create or sponsor an event around them. Why is this a brilliant move? Their audience is already there. Their target audience is an active group. They’re trying new and crazy stunts, they love extreme sports or rocking out at a music festival. So Red Bull shows  up at places they know their target audience would be. Take Coachella for example. This massive music festival takes place over the course of two weekends in the desert and fans don’t want to miss a second of it. That may mean sacrificing a few hours of sleep. Red Bull shows up and gives them the wings (and energy) they need to stay awake and keep jamming at the festival. Recommended Reading: How to Find Your Target Audience and Create the Best Content That Connects 8 Ways Red Bull Executes Its Marketing Strategy Red Bull’s  ability to stay true to its branding and values is what makes them successful. DID YOU KNOW: makes it easy to plan and execute your entire marketing strategy. See how you can schedule content, automate social media, manage your team, and more on one marketing calendar. 1. Maximizing The Idea Behind Their Tagline Red Bull's messaging strategy revolves around their tagline, â€Å"Red Bull gives you wings.† It focuses on the idea that their product gives people the â€Å"wings† or energy they need to do whatever they want when they want. This tagline fuels their content because they produce and record some of the most action-packed, high flying sports and activities the world has ever seen. Need a little help jumping out of a plane in a flying suit? Let Red Bull give you the extra push you need. 2. Keeping Consistent Visual Branding The visual branding that Red Bull has created is a key contributor to the brand’s success. Take a look at one of their more recent YouTube videos: The content keeps the watcher engaged through a fast-paced, high-intensity stunt that leaves them wondering if they’ll actually be able to pull it off. That edge of your seat, shock-inducing mentality is what Red Bull’s branding is all about. In turn, they’re able to say, we gave people the energy (and courage) they needed to attempt something this crazy. Recommended Reading: 16 Video Marketing Tips That Will Skyrocket Your Traffic 3. Letting Values Be Their Guide Their values play a role in their content as well. They center around one core phrase â€Å"giving wings to people and ideas.† Everything that the Red Bull team communicates revolves around that tagline and their values. It’s the ability to keep that communication consistent over the past 30 years that has lead to their success. 4. Building a Strong Content Core RedBull’s content core can be summed up by saying: â€Å"Red Bull’s content core revolves around the intersection between their audience’s interest for extreme sports, festivals, and a fast-paced lifestyle with their product’s ability to keep people awake and give them energy during those events.† They focus on topics like extreme sports, music, art, dance, nightlife and a whole lot more. Because of that broad spectrum, their content can appeal to the right audience. There is one thing that Red Bull does with its content core that pushes them ahead of the pack. Every piece of content that they create matches the quality of other publications their target audience might read like Buzzfeed, Vice, ESPN, and more. That level of quality makes it seem like it’s coming from a powerhouse dedicated to creating consumable media, not an energy drink brand. Recommended Reading: How to Find Your Target Audience and Create the Best Content That Connects 5. Creating Content Around What Their Audience Loves What does every topic that they cover (and there’s a lot of them) have in common? They focus on activities that their audience would participate in while consuming their products.   They also publish that content everywhere their audience is likely to hang out. They publish a massive amount of material on their website, which, surprisingly, has no mention of their product whatsoever: They produce a magazine, The Red Bulletin, which circulates over 2.2 million copies a month: They also create awesome, awe-inspiring videos: In summary, if their target audience is consuming content on a given channel, you can count on Red Bull being there. Recommended Reading: The Most Complete Content Marketing Process Guide You Need to Get Organized 6. Revamping the Way They Use Traditional Media It’s not just content marketing that Red Bull dominates. The brand invests a substantial amount in traditional mass media channels as well. Red Bull’s TV content operates in two formats: videos they create for their online channels  (YouTube, social media, etc.)  and ads that they partner with traditional TV channel content: Their TV content resides on their online hub called Red Bull TV. Their videos and shows are segmented into formats like Events and Films as well as channel topics like Cliff Diving and Culture: They’ve moved into the music realm too. In addition to covering or sponsoring massive musical festivals, Red Bull also boasts it’s own record label, recording studio, music academy, publishing group, and online radio station. Recommended Reading: How to Make a Video Content Marketing Strategy That Will Engage Your Audience 7. By Being Loud and Proud With Social Media Strategy Social media is another channel that Red Bull dominates with authority. Their Facebook page, for example, is full of artistic videos that blend together visually appealing images, music created by their own record label that pumps up viewers, and the sports and events their audience loves. Their message is short and sweet while the first 3 seconds leave you wondering what is happening. You have no choice but to see it through to the end: Leonardo Fioravanti Man-made waves hand-made surfing skills. Posted by Red Bull on Tuesday, November 28, 2017 Their Twitter and Instagram channels on the other hand focus on â€Å"wow† worthy images  to promote shares and interaction with their fans. What’s a wow worthy image for Red Bull? According to Link Humans, it’s images that capture speed, sport and motion: Wings with a view. Where are your wings taking you this week? pic.twitter.com/ZKrEtr40yb - Red Bull (@redbull) November 14, 2017 Their  ability to create dynamic social media posts that  are so engaging it stops fans from scrolling past it is what makes them a social media success.  Each media piece looks like their subject is in motion, which reflects the brand’s high energy aesthetic. Recommended Reading: How to Create the Best Documented Social Media Marketing Strategy in Eight Steps 8. Bringing The Product To The Audience With Sponsorships and Events Finally, Red Bull’s sponsorship and events are the last part of their marketing strategy that seals the domination of their brand. Let’s  break their efforts into three categories: Publicity stunts. Events they’ve created. Sponsorships. Their publicity stunts are so crazy it forces the world to stop and watch. Of course, there’s their Stratos Jump, but there’s more. Take the Red Bull Air Force  team  for example. This group is dedicated to pulling off some of the craziest aerial acrobatics ever seen: Then there are their events, like Red Bull Crashed Ice  or Red Bull Queen of the Bay  that focus on specific sports like ice cross or surfing respectfully. These events focus on fans of the sport and raise awareness of the Red Bull brand. Finally, there are sponsorships. From the Electric Daisy Carnival  in Las Vegas to Coachella, Red Bull is involved with it all. It’s a genius move on the company’s part because who attends all of those events? Their target audience. Not only that, but those sponsorships allow Red Bull to expose the brand to new audiences due to the sheer number of people who attend. Recommended Reading: How to Use an Event Calendar to Organize Your #IRL Attendance Why Their Strategy Works Red Bull’s strategy works because of three  different things: The first is their ability to tell a story that entices their audience. Their focus on everything from extreme sports to music festivals gives them a wide playing field, but it’s not just that. Red Bull puts its product second, and the content and value they can give their audience first. The attention to detail that their marketing team gives is evident. These are people who care about the topics their writing, recording or creating content around. Finally, it’s their commitment to the values and aesthetic that the brand created when they first got their start that makes their marketing work. Everything they create relates back to the idea of giving people and ideas wings to fly. How to Make Red Bull’s Marketing Strategy Work For You It goes without saying, Red Bull has come a long way in the 30 years since it’s inception. From very humble beginnings to the mega-brand publishing house it is today, Red Bull is a marketing success story. Seem intimidating? Let their story serve as a reminder that your organization needs to start somewhere. They didn’t go from an idea in Thailand to a multi-mega corporation overnight. That took time, luck and some seriously hard work  (and a lot of great marketing along the way). Follow their lead by starting small. Here are some ideas: Create a short weekly video series on a topic that interests your audience. Curate social media content that intersects with your product’s purpose and your audience’s interests (without directly referencing yourself). Publish an email newsletter full of cool and useful stuff your audience might like (and maybe slap your own logo in their somewhere). The main takeaway here is this: to succeed at content marketing like Red Bull, you have to put your audience’s interests first, and create stuff that looks and sounds like the kind of content they consume from publishers. Instead of emulating other marketers, that means emulating magazines, TV shows, news websites, and anything else your audience might read and watch. Want to learn more about how to do that, exactly? Here’s some additional reading material to get you started: 16 Video Marketing Tips That Will Skyrocket Your Traffic How to Write a Video Script That Will Make $100,000,000 How to Create a Social Media Strategy In Three Steps (With a Template) How to Write Like a Journalist to Be a Better Marketing Storyteller How to Generate Data-Backed Social Media Campaign Ideas Where will your wings take you from here?

ITM 501 Mgt. Information. System. and Bus. Strategy SESSION LONG Essay

ITM 501 Mgt. Information. System. and Bus. Strategy SESSION LONG PROJECT 1 FRITO-LAY, NASA & GOOGLE - Essay Example The definition of Knowledge management is similar in the three cases and there is a clear focus on accumulating all the knowledge that is available across the organization to build one strong and effective knowledge database. The three companies have faced several problems. Taking the case of Frito Lays, it is clear that the company faced the issue of working unnecessarily to find customers and for sales. It is noted that all the employees worked on the same processes to gain the same information. In the case of NASA, the problem that the organization faces is that it needed a central point for all the information to be provided so all employees in the organization can learn and benefit from the previous mistakes and experiments of others in the organization (DowJones). Also the issue is the amount of risk involved in the space exploration and the human space flights which indeed need a through and well designed and implemented work to ensure that all the NASA employees have the specialized knowledge and are in track with all the events that occur within the company. The lack of centralized point was the main issue of NASA (Murphy and Holm). In the case of Dow Jones, the company has a wide range of data and knowledge and is spread across the over 157 countries with over 23 languages. Hence again the company lacks a well designed and centralized place for all information. The solution implemented by each of the companies is very similar and there is a main idea of developing a centralized control for the company employees to easily access and use to work more effectively (Murphy and Holm). One of the only major differences that is present is that NASA has a more developed and has used higher technology to develop a more complex system, this however is simply due to the nature of the business. The solutions have been

Homework Essay Example | Topics and Well Written Essays - 750 words

Homework - Essay Example However, some of them might also lead to the country’s stunted economic growth. Should a government run a budget deficit? Running it would be government action. Not running it would be inaction on the part of the government. Government inactions could either be a good or bad move which could be justified in the resulting output. In other words, investment and accumulated capital, available resources, compatible institutions, technological growth, and entrepreneurship are either specific government actions or inactions that are potential sources of economic growth. 3. What factors affect productivity? Factors that would embolden productivity are economic policies. These include policies to Embolden Saving and Investment, growth through import investment, policies to control population expansion, policies to build up education level, policies to technologically innovate, policies to provide funding for research, and policies to maximize the economy’s openness to trade. 4. What are the key topics in macroeconomics? The key topics in macroeconomics are growth, business cycles, unemployment and inflation. 5. Describe fiscal, monetary, and structural policy. Fiscal policy is regarding changes in government spending or taxes, to make more active or slow down economy. Monetary policy helps influence the economy by initiating changes in the banking system’s reserves that would affect money supply and credit availability in the economy. Structural policy on the other hand focuses in general on economic productivity and growth. 6. Describe the factors that will affect demand and supply (in other words, what factors will shift the supply and demand curves). Factors such as income, prices of other goods, tastes and expectations are factors affecting demand. Those factors affecting supply are prices of inputs, technology, taxes and subsidies and expectations. Factors affecting demand are mostly those that consumers are looking forward prior to their purc hase. Factors affecting supply are in general would affect the creation of certain product or service offerings. 7. a. Explain thoroughly what the supply and demand curves represent. The supply curve is a representation of the relationship between price and quantity supplied while the demand curve represents the relationship between price and quantity demanded. Assuming everything is constant; supply curve will have the slope upward to the right. So, the quantity supplied should increase in response to the rise in price, in the absence of shift factors. Assuming other things constant, the demand curve slopes downward to the right, which means the rise of price makes the quantity demanded goes down. b. Draw a supply and demand curve for petroleum. Be sure to label all curves and axes. c. Draw the effect of a ban on petroleum imports on the graph drawn in part (b). Show the effect on price and quantity. Assuming the demand is constant, there would be a decrease of supply when there is a ban on petroleum imports. The result would be increase of price due to lack of supply as clearly stated based on the characteristic of supply curve. d. Explain the difference between demand and quantity demanded. Demand is a schedule of quantities of a good that will be bought per unit of time at diverse prices, other things cons

The Legend of Pulau Ubin near Singapore :: Urban Legends Ghost Stories

The Legend of Pulau Ubin The story I chose to consider was about one of the small islands that surround Singapore, Pulau Ubin. This is a small island whose main industries are mining and tourism, including trails for biking and hiking. The island has an interesting past, and as a result it now has many legends and myths revolving around it. During the occupation of the Singapore by the Japanese, it was said to be where they had brought soldiers to be tortured. That is a significant reason why people believe it’s haunted. The person from whom I heard the story is one of the students who lives across the hall from me on the 7th floor in La Plata. His family comes from India, but he lived in many places since birth, one of them being Singapore, and now his family lives in New Jersey. Also, he is nineteen years old. I collected the story on the afternoon of October 14th, it was right after we had all finished classes. When I asked the storyteller if he knew any ghost stories or urban legends and myths, he first attempted to respond with, â€Å"Casper†, but I told him no I need real things you have heard. After that he jumped right into the story from Singapore about Pulau Ubin: Ok, when I lived in Singapore, its an island and there were all these surrounding islands, and one was Pulau Ubin. Like it’s not ghetto, but not with fancy resorts. People would go there for hiking and biking, stuff like that. Before, there used to be animals, like tigers, but now there aren’t any. So you would hear about every year, no every two years like you hear of a family disappearing while they went there for hiking, the whole family. They would send search parties and stuff out, and later they would find pieces of meat, like human meat. They’ve searched the island many times for any signs of animals, but they never found any. Pulau Ubin is the site of many supernatural activities from what I gathered, ranging from ghost sightings, to hunts for spiritual burial grounds and graves. Singapore is a place with a great deal of concentrated wealth. Along with this is a massive wealth gap, which often leads to many interesting beliefs and ideas. The way the person I interviewed, told the story with such seriousness that I could tell he believed it.

Digital and Analog TV Essay

On February 17, 2009, the Congress of the United States mandates the full shift to digital television transmission. The law is perceived to bring several benefits to the US viewing public. Broadcast frequency bands will be available mainly for public safety purposes, for example, police and fire department concerns. Remaining portions of the old TV broadcast spectrum can be offered for technologically advanced applications such as wireless broadband. The use of digital-capable television sets allows American viewers more choices of what programs to watch, since digital broadcasts can accommodate so much more programs (Federal Communications Commission, 2008). The law is not expected to be received openly by the television viewing public, 100 percent. Since it leaves them no choice but to convert millions of TV sets from analog to digital and give up the true fidelity that analog audio signals offer. This paper aims to point out the differences of digital and analog TV. By doing so, advantages and disadvantages of each can be compared and the individual viewer can make a better choice. Robert Silva (2008) lists differences between analog TV and Digital TV. He says these these differences lie mainly in the manner of transmitting broadcasts, signal content within a bandwidth in the broadcast spectrum, and the ability to broadcast in widescreen (16Ãâ€"9) format. Transmission Analog television transmission is based on and started after World War II with black and white broadcasts. It complied with the US analog TV standard known as NTSC. After several years, color broadcasting was introduced and accommodated under the NTSC system. The video is transmitted through the AM radio band while audio is transmitted through the FM band. The reception quality depends on the distance from the television station transmitters and obstacles in between. The farther away from the transmission station the TV reception is more prone to ghosting and other video disturbances. Although analog transmission can accommodate all the technicalities of high fidelity reception, the assigned bandwidth to a television channel restricts and limits broadcast quality. Digital TV is based on modern digital technology. It was designed for BW and color broadcasts as well as audio. It handles information in the same manner as computers: on (with a binary value of â€Å"1†) or off (with a binary value of â€Å"0†). Digital broadcasts allow viewers to see uniform reception quality regardless of the distance from the transmitter. Either the digital television receives the broadcast or the TV screen remains blank (it does not receive anything at all). Signal Content Digital TV broadcasts can accommodate complete video, audio, and other information signals within the same bandwidth. Furthermore, digital television can accommodate advances in technology like High Definition (HDTV) signals. In contrast, analog TV broadcast can only send limited traditional video signals. Format The development of wide screen format programming allows the broadcast of the 16Ãâ€"9 format. Today, widescreen LCD television are getting more popular; but still expensive. It offers the advantage of portraying on the TV screen wide footages of events without the camera lens distortion caused by distances. Furthermore, the widescreen image occupies the whole digital television screen. On the other hand, analog television sets will show widescreen images with portions on top and below blacked out. The widescreen format may not be important to the regular TV viewer. For millions of television watchers, the old analog screen is good enough. Conclusion Paul Wotel (2008) gives an objective assessment of the advantages and disadvantages of both digital and analog television. Some people may opt for the old traditional analog equipment such as phones while others prefer the cordless digital phones. If you want sound fidelity, he recommends the old phones. For more advanced applications, such as the PABX systems, he recommends a digital system. The same reasoning may be applied to television sets. However, the present situation requires new priorities which did not exist before. Today, there is much concern on security and priority is given to police and fire department communications. By requiring television stations to convert to digital transmission, most of the broadcast bandwidth can be assigned to security applications. The advantages of digital television allow the viewing public to benefit from the information age we find ourselves in. Digital television can also take advantage of the internet which has become part of the lives of many, particularly the young generation. Considering the continuing evolution in information and entertainment technology we just have to follow the trend – out with old, in with the new.

Post Liberal Era Essay - 1559 Words

The Post Liberal Era begins with the presidency of Ronald Reagan. Although Ronald Reagan was one of the most popular president in United States history, the years he served were not beloved by many. One example of this was Reverend Jerry Falwell. Reverend Falwell believed that â€Å"our grand old flag from going down the drain.† according to the Reverend Jerry Falwell, Moral Majority Fundraising Letter. He was against homosexual people and the distribution of pornography and R/X rated movies. He seemed to believe that the sex and violence they contained were bad for America as a whole. Lastly, he brought up the controversial subject of abortion, believing it to be synonymous with murder. Something extremely chilling that was shown in the†¦show more content†¦Another huge, relevant problem that began budding under the presidency of Ronald Reagan was mass incarceration. Incarceration rates rose quickly during his term but skyrocketed when President Bill Clinton passed the â€Å"Crime Bill† according to the sources. The post-war period revealed huge rises in the number of people imprisoned. From a mere 338,029 in 1970, the figures rose to a shocking 2,042,479 in 2001 according to the information supplied by Dr. Barrett. In the document Why Mass Incarceration Matters by Heather Ann Thompson, it states that â€Å"Between 1970 and 2010 more people were incarcerated in the United States than were imprisoned in any other country.† What was not surprising was the fact that African Americans once again were the ones who were the most unfortunate, recording the highest imprisonment rate among all races and sexes. The numbers before the 1960s do not even compare to the numbers following. For example, numbers taken from the document show that 35 years before the 1960s, the number of American people imprisoned had increased by 52,249 people. However, the 35 years after, the same group had increased by a drastic 1,266,2435. Even with the massive numbers documented in statistics of the numbers of American citizens incarcerated, historians have ignored this integral piece of the post-war period and failed to recognize its impact. For example, mass incarceration had a direct effect on how thriving American urban centers became full of povertyShow MoreRelatedThe Issue Of Canada Legalized Same Sex Marriage941 Words   |  4 Pages one of the most liberal countries in the world. In theory, Canada should have achieved a status where gay identities and activities are extensively accepted, which, in Ghaziani’s words, is an era of post-gay (Ghaziani, 2011). According to Warner, the term post-gay refers to defining oneself by more than his or her sexuality, detaching gayness with struggle, and embracing sexually diverse company (Warner, 1999). 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